Google is phasing out third-party cookies in 2022, and the recent Apple privacy update is another significant step for user privacy. It makes marketers pause and ponder if their heavy reliance on ad targeting and retargeting for customer acquisition is sustainable. Or at least, it reminds us of the importance of first-party data. As cookies crumble, email capture is more important than ever to build and maintain relationships with your audience.
First-party data will define the next wave of advertising and sales... As more pursue first-party data, audience development will become one of the most coveted skills on the market. - 2pm
To give you some inspiration on creative email capture tactics, I looked through 200+ top DTC Ecommerce brands' websites to collect them all here. Read on!
Save product to wishlist - LastObject
![Save product to wishlist - LastObject](https://www.goodmarketing.club/content/images/2021/06/image-17.png)
Back in Stock Notification - Reformation
![Back in Stock Notification - Reformation](https://www.goodmarketing.club/content/images/2021/06/image-20.png)
Gated site with easy signup options - Huckberry
![Gated site with easy signup options - Huckberry](https://www.goodmarketing.club/content/images/2021/06/image-15.png)
Rewards program - Maude
![Rewards program - Maude](https://www.goodmarketing.club/content/images/2021/06/image-14.png)
Content + Commerce - LoveEvery
![Content + Commerce - LoveEvery](https://www.goodmarketing.club/content/images/2021/06/image-13.png)
Exit intent prompt - HungryRoot
![Exit intent prompt - HungryRoot](https://www.goodmarketing.club/content/images/2021/06/image-9.png)
Sweepstakes - Magic Spoon
![Sweepstakes - Magic Spoon](https://www.goodmarketing.club/content/images/2021/06/image-7.png)
First-order discount - Everlane
![First-order discount - Everlane](https://www.goodmarketing.club/content/images/2021/06/image-6.png)
New product launch reminder - AllBirds
![New product launch reminder - AllBirds](https://www.goodmarketing.club/content/images/2021/06/image-5.png)
Save quiz results - Calm
![Save quiz results - Calm](https://www.goodmarketing.club/content/images/2021/06/image-3.png)
Free trial account - Peloton
![Free trial account - Peloton](https://www.goodmarketing.club/content/images/2021/06/image-1.png)
Refer a friend - Olipop
![Friends referral - Olipop](https://www.goodmarketing.club/content/images/2021/06/image.png)
Mystery deals - Jambys
![Mystery deal - Jambys](https://www.goodmarketing.club/content/images/2021/06/image-18.png)
Valuable Content Only You Can Provide - Jolie Skin Co
![](https://www.goodmarketing.club/content/images/2022/07/image.png)
Want more Ecommerce content? Read more here.