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guide
Marketing Book Club: The 22 Immutable Laws of Marketing

Marketing Book Club: The 22 Immutable Laws of Marketing

The first book in this endeavor is the 22 Immutable Laws of Marketing by Al Ries & Jack Trout. Published in 1994, it’s not filled with contemporary examples, nevertheless, it gives a comprehensive summary of the marketing principles for you to deduce why a marketing campaign is a success or failure.

Chi
∙ 6 minutes read
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