Marketers always scratch heads for thought leadership content to prove expertise in their respective fields. The bad ones are based on opinion, the good ones are based on survey data, and the best ones use their aggregated proprietary customer data.

Your own data can help you tell the story most unique to your brand, that no one else steals from you. They are free, can be repetitively used, and are your secret weapon in marketing.

With the right analysis and storytelling, the output is valuable for prospects/customers and invaluable for your brand.

Spotify Wrapped

Spotify — 2021 Wrapped

Shopify eCommerce

5 Trends for the Future of Ecommerce in 2021
Don’t believe the hype: retail isn’t failing nor is success tied to innovation for innovation’s sake. What is the future of ecommerce for 2021 and beyond? 5 insights offer the answer.
Google’s Year in Search
Explore the searches that shaped 2020, from Google Trends. #yearinsearch

HubSpot COVID-19 Insights

Data: Industry Benchmarks from 96,000 Companies | HubSpot
We aggregated data from our global customer base of 96k+ companies to provide you with benchmarks to measure your business against.

What unique story can you tell with your data?

Want some book recommendations? I've put all my favorite ones here.