Many beauty brands are trying to become more inclusive by expanding number of foundation shades. The new magic number, after Fenty Beauty introduced its foundation line, is to have at least 40 shades.
But as this visualization shows, more shades ≠ more inclusive, and vice versa.
Access Members-Only Content for Free
Loading...We are all in this together.
Please check your inbox and click the link to confirm your subscription
There was an error sending the email
You’ve successfully subscribed to Good Marketing Club
Welcome back! You’ve successfully signed in.
Great! You’ve successfully signed up.
Your link has expired
Success! Check your email for magic link to sign-in.