When you say you are in marketing…
Your parents think you do this.
![](https://www.goodmarketing.club/content/images/2021/01/image-63.png)
Your friends think you do this.
![](https://www.goodmarketing.club/content/images/2021/01/image-64.png)
Your niece and nephew think you do this.
![](https://www.goodmarketing.club/content/images/2021/01/image-65.png)
Yes, those are all marketing. But still, what is marketing?
1. Marketing is about getting your brand and products in front of the right people.
![](https://www.goodmarketing.club/content/images/2021/01/image-66.png)
2. Marketing is about creating strong, positive, emotional, long-lasting memories with your brand.
![](https://www.goodmarketing.club/content/images/2021/01/image-67.png)
![](https://www.goodmarketing.club/content/images/2021/01/image-68.png)
3. Marketing acts as a trigger of those memories to make customers' choice of a brand instinctive.
4. Marketing is the spokesperson for customers in a company.
![](https://www.goodmarketing.club/content/images/2021/01/Supergoop-Expands-product-shade-range-2.jpeg)
![](https://www.goodmarketing.club/content/images/2021/01/Supergoop-Expands-product-shade-range.png)
5. Marketing keeps your company together with the same mission, so all customer touchpoints are harmonized.
![](https://www.goodmarketing.club/content/images/2021/01/glossier-1.png)
![](https://www.goodmarketing.club/content/images/2021/01/glossier-3.png)
![](https://www.goodmarketing.club/content/images/2021/01/glossier-2.gif)
![](https://www.goodmarketing.club/content/images/2021/01/glossier-1-5.png)
![](https://www.goodmarketing.club/content/images/2021/01/glossier-4.png)
What is marketing to you?
This post is partly based on learnings from the book The Business of Choice, I highly recommend anyone in marketing gives it a read!